Marketing mix for Levis Brand Makeover

Marketing mix for Levis Brand MakeoverThe target market for the Levis image makeover is the young generation. However, Levis is now promoting Curve ID, but it is non large to beat up premium jeans because curve id is a just guide line for customer when they are to buy Levis Jeans being conf utilise what bequeath blend them right. Levis need to offer an optimized assortment of their Jeans increases to their customers. Offering of the best mix of the products is essential to the long-term success and for customer satisfaction. The Product assortment optimization needs the strategic inventory decisions and the product selection. The best product assortment strategies should maximize the profits, minimize risk and increase the overall sales.They should include a kind of the mixture for the Jeans products basing on their respective life cycles in your store. If it offers a strong mix of the products basing on the product life, customers allow be satisfied and develop the desire to m ake repeating purchases of the established product and there are higher chances for them to piqu their interests with the new options. Introduction of new products will increase the amount of time that the customers tend to increase the frequency of r discloseine checks into their stores.PriceLevis jeans are quite affordable, to have a better approach to its new line, they will have to increase their price to a gross profit that will be competing with the premium jeans. But not as high as price of premium jeans. It has to be reasonable. The customer recognition of Levis jeans price is not high therefore, It is not a good idea to challenge its price recognition, otherwise it rather lose customers who belong to the Y-generation with that is known to be very volatile. As a result its new line would have a narrow range of $100 to $200.Later on, Levis Jeans will involve the techniques such as the short discounts, coupons, the cash refunds, rebates or the buy-one-get-one offers which a re the common pricing strategies that are used to drive the sales.C. PlaceLevis jeans should first create the demand for its products. Then get those products into the consumers hands. cookery of its product distribution dodging needs to be done during the product development stage. The placement of the products is very important because the methods employed in the distribution of the products impacts on the actual retail price of the products. Levis has worldwide stores as well as online stores. They have been reaching customers greatly. I dont think they need a critical strategy for place, but they should not concentrate on its wholesale store and should not have its products showing up on discount stores like Wal-Mart or target.This accompany should use the exclusive distribution strategy to establish the image of its jeans over the premium jeans brand. By use of a limited number of the distribution channels, the partners will be enabled to create an image of exclusivity. Levi s jeans should also consider the parallel distribution opportunities and Set up the market research opportunities in order to find out the customer preferences for the mode of receiving the products.D. PromotionsLevis will use both direct and indirect advertisements. The celebrity marketing can also be used as a form of indirect marketing, since the y-generation is a fashion sensitive group, they can be easily influenced by the celebrities preferences. Trendy celebrity association with the brands of Levis Jeans wears, young people will get the pretty fashionable jeans unconsciously. And Levis street post ads as direct marketing would better have just picture image with its logo. No guideword no title. No more go back to original slogan. It is not working for the young. They just like something simple. Just one image picture that use up unique and trendy image of Levis well is just enough. The Levis jeans should determine goals of your promotion to establish the best promotional ac tivities. Your promotional strategies could target a specific demographic or reach millions of people. Therefore Levis Jeans will use Advertising as the means of product promotion. Direct mails, the televisions, and the magazines. Other options may include the in-store demonstrates, use of billboards, newspapers, the online display advertisements, and the electronic email advertisements. The Levis Jeans will develop advertisements that define clear benefits to consumer if they purchase its products, and at the same time reinforce its brand image and reputation by means of the Internet.E. People.Brand communication helps to bridge the gap in the perception that the target audiences have on the brand. Effective product communication of the Levis Jeans will give agonistical advantages which will targets the receptive Y-generation customers with the marketing message. Product communication strategy is then a very important component of the marketing plan. The best product communicat ion strategies will help to improve the chances of delivering the message to the targeted customers therefore increasing the sales. Levis Jeans will use multiple methods of communicating with its customers, through the e-mail newsletters, the magazine advertisements, postcards, the billboards, in-store displays, and good product packagingF. New TacticsThrough Internet MarketingStrategy the company will explore the strategies and new tactics that can be used on the Internet to enhance and support the Levis Jeans and the business overall marketing objectives. It will conduct banner promotions generate the targeted online traffic, positioning its contents, and the overall brand awareness.