The Advertisement Of The Super Bowl - 1192 Words

One 30 second advertisement during the Super Bowl costs approximately 4 million dollars (Yes, A Super Bowl Ad Really Is Worth $4 Million). These commercials often feature scantily-clad women using a wide array of products. For the exorbitant amount of money that advertising companies spend on these ads, it seems that they should do something that would be more attention-grabbing. In reality, this advertising technique is one of the most effective ways for corporations to sell their products. Humans naturally notice sexual behavior, so when advertisements present a product in a sexual way on television, consumers are much more likely to remember it or buy it in the future (Reese Sorrow). Though sex in advertising has been shown to successfully sell products, and is therefore heavily utilized, it can lead to a decrease in self-confidence, a negative body image among people of all ages, and can be damaging to society’s ideals as a whole. The advertising business began in the earl y 19th century. Most early advertisements could be found in newspapers and were highly uncreative and unappealing. The industry did not become popular until the first boom occurred in the 1880’s. Wholesaling began to decrease and national marketing campaigns started to flourish. These national advertisements brought in a swarms of new clients with much higher standards than those of their predecessors. In the 1920’s, a second boom occurred with the invention of the radio. The radio was a perfect wayShow MoreRelatedAdvertisement Is The Super Bowl985 Words   |  4 PagesAn advertisement is a paid notice that tells people about a product or service(Advertisement). One of the biggest platforms on TV for an advertisement is the Super Bowl. It is by far the most watched TV event every year. A platform this big cost a lot of money. Super Bowl XLVII and Super Bowl XLVIII cost on average $4 million for only thirty seconds of airtime (Schwartz). Toyota used this platform to introduce the all new Prius 4 during Super Bowl 50 when they broadcasted their commercial, TheRead MoreThe Super Bowl Advertisement For 2015915 Words   |  4 PagesWith better than 100 million people tuning in, the Super Bowl is the prevalent sporting event in America every year. This game decides the winning NFL team of the season and dedicated sports fans treat this championship game like a holiday; however, greater amounts of people are watching the Super Bowl for the advertisements, not the actual game. The advertisements, which used to be the bathroom break time, are currently what people wait anxiously to see and these commercials have become so prominentRead MoreAdvertisement Analysis : The Super Bowl996 Words   |  4 PagesAd Analysis An advertisement is a paid notice that tells people about a product or service(Advertisement). One of the biggest platforms on TV for an advertisement is the Super Bowl. It is by far the most watched TV event every year. A platform this big cost a lot of money. Super Bowl XLVII and Super Bowl XLVIII cost on average $4 million for only thirty seconds of airtime(Schwartz). Toyota used this platform to introduce the all new Prius 4 during Super Bowl 50 when they aired their commercialRead MoreThe Increasingly Race Nature of Advertisements During the Super Bowl2282 Words   |  9 PagesGiven the popularity and the exuberant price for a 30 second Super Bowl ad is priced over $4,000,000 (Stauffer, 2013), more and more companies are using racy commercials laced with sexual innuendoes. The use of super model type females trying to sell products to the average football fan aged 18-49 (Gilmartin, 2013), using a variety of themes from Sexual assault (Covert, 2013), to the clichà © that wo men are crazy (Covert, 2013), to a sexual fantasy with a make out session with a Victoria’s secretRead MoreChallenges of Marketing the Super Bowl1691 Words   |  7 PagesThe Super Bowl: Continuing to generate buzz about Americas biggest sporting event Table of contents Executive summary....3 Problem (Issue) statement...3 Data analysis...3 Key decision criteria...5 Alternatives analysis...7 Recommendations...7 Action and implementation plan...8 Executive summary This paper is a case analysis of the business aspects of marketing the Super Bowl, Americas largest sporting event. The Super Bowl is the most popular televised sporting event and isRead MoreMountain Dew998 Words   |  4 Pagesextremely well. PepsiCo decided that in 2000 Mountain Dew would be featured during the Super Bowl rather than Pepsi. This was an enormous feat, as the Super Bowl had been an influential event for advertisers for decades. It was already October 1999 for the marketing executives and decisions had to be made to get the production started. Only three advertisements were going to be chosen, two to be played during the Super Bowl and all three throughout the year 2000. There were ten initial concepts proposedRead MoreAffluenz The All Consuming Epidemic By John De Graaf852 Words   |  4 Pagescontributor to affluenza is advertisement, a tactic that encourages over consumption by purchasing items irrationally. The sports industry has been taken over by advertiseme nt, allowing corporations to take full advantage of the satisfaction that sports entertainment brings to the fans. The Super Bowl, an annual championship game of the National Football League between the two best teams, one from the AFC and NFC division. This needs to be explained because most would see the Super Bowl as a time slot forRead MoreThis paper will delve into the changes that social media has brought upon Super Bowl ads and how1500 Words   |  6 PagesThis paper will delve into the changes that social media has brought upon Super Bowl ads and how this has translated into the present day brand awareness strategy that various companies have been utilizing. The Super Bowl is one of the most watched events in the U.S. and, as such, companies often attempt to capture the attention of the audience through a variety of entertaining and amusing commercials that are aired during the commercial breaks. It used to be the case that companies often attemptedRead MoreA Commercial Airing Then At The Super Bowl869 Words   |  4 PagesWhat better time to have a commercial airing then at the Super B owl? About 7 out of 10 households that were watching TV tuned into the Super Bowl in 2015, according to Nielsen at the television ratings service. With at least 114.4 million viewers in 2015 the Super Bowl is the most watched television broadcast in the United States. In 2015 Toyota made a very impactful and memorable commercial advertising their new Camry. Toyota uses this opportunity to not only advertise their new Camry, but to alsoRead MoreHistory of The Super Bowl Essay1591 Words   |  7 PagesThe impact of the Super bowl has been a phenomenon. In fact, since January 1967 â€Å"it has become part of the American culture, which illustrates that it has become the single-most important event in the sporting world currently† (Johnson, Savidge, pp. 83). The Super bowl had quite humble origins, which is why it is shocking to understand as to why this game became vastly popular and remains that way. In fact, one would notice that it is a county fair, a weeklong convention alo ng with an unofficial

Buddhism Essay - 584 Words

Buddhism Buddhism has grown to become a major world religion since its founding by Siddharta Gautama, known as the Buddha, in 5th and 6th centuries. It now has over 300 million followers. Buddha, or enlightened one, was born around 563 BC in the town of Kapilavastu, what is now Nepal. He was born a prince, son to King Siddhartha and Queen Maya. He was raised in the palace and never left the grounds. At the age of 29, he ventured from there. Outside of the city he saw four things that changed his life: He saw old age, sickness, death, and a holy man. After seeing these things, he became a holy man himself, traveling all over India, talking to holy men. He learned about Reincarnation, Karma, and Moksha. After†¦show more content†¦This is the natural course for a living being. With ripe fruits there is the constant danger that they will fall. In the same way, for those born and subject to death, there is always the fear of dying. Just as the pots made by a potter all end by being broken, so death is (the breaking up) of life., The young and old, the foolish and the wise, all are stopped short by the power of death, all finally end in death. Of those overcome by death and passing to another world, a father cannot hold back his son, nor relatives a relation. See! While the relatives are looking on and weeping, one by one each mortal is led away like an ox to slaughter., and With the arrow withdrawn, unattached, he would attain to peace of mind; and when all sorrow has been transcended he is sorrow-free and has realized Nibbana. Even though there are many forms of Buddhism, since his death, there is still a basic essence they all believe in, the Four Noble Truths. The first noble truth is dhukka, or suffering, the second is tanha, or desire, the cause of suffering, the third is that to overcome suffering, one must overcome desire, and the fourth tells how the third can be accomplished by the eight-fold path. The eight-fold path is the way to ov ercome suffering. This also helps people attain Nirvana. It includes, right view, right thought, right speech, right action, right livelihood, right effort, right mindfulness, and right concentration. The most simpleShow MoreRelatedBuddhism : Buddhism And Buddhism1009 Words   |  5 Pages Zen Buddhism isn’t exactly a â€Å"religion†, but a way of living. It creates peace within the human mind that allows one to grow, develop and look at the world more positively. Originating in China in 650 C.E., Zen Buddhism is a combination between Indian Mahayana Buddhism and Taoism. Mahayana Buddhism promotes bodhisattva, which is practicing the way of life in the direction of Buddha. Taoism is a religion developed by Lao-tzu, a Taoist philosopher, and focuses on obtaining long life and good fortuneRead MoreBuddhism, Buddhism And Buddhism1371 Words   |  6 PagesBuddhism is one of the largest religions in the world that started in India. Later spreading to China,Burma,Ja pan , Tibet and other parts of southeast Asia. Buddhism is a religion that Is concentrated on spiritualism than religious teachings. Established by the buddha, one must obtain their own spiritual awakening, or nirvana through meditation. There are three main branches of Buddhism Theravada Buddhism , Mahayana Buddhism and Tantric Buddhism. About 2,500 years ago, Prince SiddharthaRead MoreBuddhism : Buddhism And Buddhism982 Words   |  4 PagesBuddhism is a philosophy that is often viewed as a religion and dates back to approximately 6th century B.C.E. Buddhism originated in the Indian subcontinent by a man known as Siddhartha Gautama. The original language of Buddhism is often debated as some scholars believe that it was first practiced in Pali while other believe it was first spoken in Sanskrit. The practice of Buddhism first spread to China in the 2nd century A.C.E and was translated to Mandarin in 3rd century A.C.E. Today, there areRead MoreRelics Of Buddhism And Buddhism847 Words   |  4 PagesRelics are thought to be present in Buddhism since the 5th Century B.C.E, when the original Buddha, Siddhartha Gautama, was said to have lived, and Buddhism itself was a new religion. They continue today as sacred objects of worship. Relics that are as old as Buddhism itself are said to exist and still be wo rshipped. Although the idea of relics may seem contradictory to many of Buddhist beliefs, they actually do resonate with many ideals of Buddhist teachings and practices. To see whether relicsRead MoreBuddhism : The Philosophy Of Buddhism1198 Words   |  5 Pagesnever be one true answer. The theory I mostly identify with is the philosophy of Buddhism, its teachings, and the importance of meditation. Some people would argue that Buddhism is a religion not a philosophy, and vice versa, but nonetheless the Buddha has an idea of self in our current life. Buddhism teaches us that life is, and full of suffering and that nothing in life is eternal. The ultimate goal of Buddhism is Nirvana, which means liberation from the constant cycle of life and death, andRead MoreThe Teachings Of Buddhism And Buddhism939 Words   |  4 Pagesfamous religion icon of all time the Buddhism. Many people became followers of this very wise man we know as the Buddha. Buddhism is based on the teaching of Siddhartha Gautama, Buddha, who was born in the Ganges River Valley, the foot of the Himalayas. The Buddha led people in meditation and enlightenment to the next level. Philosophers such as Santideva and Thich Nhat Hanh, have led the life to follow the Buddhism ways and live their day to day life off of it. Buddhism gave them the enlightenment toRead MoreThe Religion Of Buddhism And Buddhism1730 Words   |  7 Pageslife. The religion of Buddhism is one of these that had this effect when it began to spread from India where it originated, to many Asian countries especially China where it would have the biggest impact. In China, Buddhism would take root and would grow to become a popular religion in the country much like the other major religions of China, Confucianism and Taoism, which together with Buddhism would later be known as the â€Å"Three Teachings†. Additionally, at some point Buddhism would began to loseRead MoreReligion Of Buddhism : Buddhism963 Words   |  4 Pagesinterested in the religion of Buddhism. After I watched Oprah Winfrey’s television series, Belief Buddhism has become something I wished to look into on a deeper level. Therefore, On October 9, 2016, I visited Wesleyan college East Asian studies facilities to participate in their Sunday meeting of Practice and Talk. During this hour and a half meeting, individuals who are exploring Buddhism wil l learn the surface practice of Buddhism more specifically shin Buddhism. Shin Buddhism or the teachings of ShinranRead MoreBuddhism, Buddhism And The World Essay1999 Words   |  8 PagesBuddhism is the fourth largest religion in the world, with more than 5 million believers in the world. Buddhism is a kind of religion and law that contains various traditions, beliefs, and spiritual practices. Buddhism from India, between the sixth and fourth centuries BC, and gradually spread to Asia. Although Buddhism originated in India, China has many believers in the dissemination and contribution. Chinese Buddhism began in the Han Dynasty and became the most powerful in the Tang Dynasty. WithRead MoreBuddhism : The Popularity Of Buddhism1306 Words   |  6 PagesBuddhism Culture in China Instructor Dr. Jack Name: Zhoudongxue Zhang Student #: 100311725 Date: 26/11/2015 The Popularity of Buddhism in China Buddhism is one of the most popular religions in the world. The Pew Research Center reports that nearly 488 million people practice Buddhism, which represents 7% to 8% of the world’s entire population. Buddhism is mainly practiced in the Asia-Pacific region with approximately 481,290,000 Buddhists, which means 99% of Buddhists live in Asia-Pacific

Hobbit (1137 words) Essay Example For Students

Hobbit (1137 words) Essay HobbitThe book begins with Biblo Baggins enjoying a pipe after breakfast. This is oneof his favorite pleasures and he feels quite content in doing so. He ismiddle-aged, and resides in a burrow in the ground. One morning Gandalf, awizard stops by to talk with Biblo. He tells Biblo that he is looking forsomeone to go on an adventure with him. Although Biblo is tempted he declines,but not before inviting Gandalf for tea the next morning. The next day Biblohears his doorbell and he remembers inviting Gandalf for tea, but instead of thewizard at the door, there is a group of dwarves, thirteen in all. Thorin son ofthe dwarf king starts to outline a plan on how to regain the treasure stolen bythe dragon Smaug. Biblo is shocked to realize these plans involve him. He thenrealizes that Gandalf has tricked him by inscribing on his door that he was aburglar seeking a job with lots of excitement. With all this talk of quests andglory Biblo decides to join the party after all. Gandalf reveals a ke y and a mapof their journey, which ends at the Lonely Mountain. It is there that thetreasure of Thorins ancestors is guarded by Smaug. The quest begins and theparty meets at the Green Dragon Inn. From there they venture into theLone-lands. As heavy rains begin to fall, Biblo notices that Gandalf is missing. When it starts to pour they stop to investigate a light. Their Biblo finds threetrolls grumbling about food. Biblo decides to live up to title of burglar andattempts to pick one of the trolls pockets. However they quickly capture him. The dwarfs see whats going on and try to save Biblo but all of them exceptThorin are caught. Thorin formulates a plan to free them but fails. Gandalfreturns and occupies the trolls till dawn, and then they turn into stone. Thegroup takes the two swords and a knife the trolls were carrying. The travelerscome across the Secret Valley. There they stop at Elronds Last Homely House. Elrond tells them the only way to use the key that Thorin possesses is to waitwhere the thrush knocks and the setting sun will shine up on the keyhole. Thenext morning the group heads toward the Misty Mountains. A storm has caused themto seek shelter in a cave. The cave however turns out to be an entrance to thegoblin kingdom. Again the group is captured. Only Gandalf is free, and he slaysthe Goblin King, and once again frees the party from doom. During the escapeBiblo is knocked unconscious and is left behind. He awakes to find a ring ofpower that belongs to Gollum, which makes its wearer invisible. Biblo slips thering on his finger and disappears. He follows Gollum invisibly toward theentrance to the outside world. He then jumps over Gollums head to freedom. Outside he is finds his dwarf friends. Later they encounter Wargs, which arelarge savage wolves. The Wargs chase the party into the trees. High in the treesGandalf uses a spell to start the pine cones on fire, in order to drive thewolves away. However the plan backfires and the very trees they took refuge inis now burning. Luckily for them the king of the eagles spots them. He and hiseagles drop out of the sky and saves the party. The eagles drop them off nearMirkwood Forest. This is where they come across Beorn; a bear like man who canchange into a bear. He puts them up for the night and outfits them with suppliesfor their trip into Mirkwood. He also warns them not to stray from the path inthe forest. When they are ready to enter the forest, Gandalf announces he willnot be accompanying them in this part of the journey. The group feels lostwithout him but they go on. They come across a black river. It is here thatBombur, one of the Dwarves falls in and is forced into a sleep from whi ch hecannot awake. Food is scarce now and the hungry travelers are lured off the pathby visions of elves feasting in the forest. To their surprise every time theyannounce their presence to the elvesthey elves vanish! Once again Biblo findshimself separated from the group. He stops for a short nap and awakes to findhimself tied down by a giant spider. He uses his sword to cut himself free. Hethen attacks the spider and kills it. Feeling proud of his deed, he decides toname his sword Sting. Biblo finds his friends deep within theforest. They too have been captured by spiders, but have not escaped. Biblo putson his m magic ring and forms a plan to rescue his friends. It works and theparty gets out of danger. The celebration of escaping the spiders is short livedsince the dwarfs are again captured by Wood Elves. Biblo again uses his ring andescapes capture. He followed the elves to there home in the forest. There heforms a plan to free his friends. He opens their cells and seals them in barrels. He then floats the barrels up the river to Lake-town and freedom. InLake-town they get more supplies and venture to the Lonely Mountain. On themountain they heard a thrush drop a snail to the rocks. Recalling what Beorntold them about the thrush and sunlight, they quickly found the hidden backentrance to Smaugs lair. Biblo puts on his ring and goes to confront thedragon. It is there he notices that in Smaugs underbelly there is a place thatis not covered by his iron like scales. After conversing with the dragon Bibloreturns to the party. Smaug however is angry about his little invisible visitorand heads to destroy Lake-town. When the dragon attacks, a thrush told Bard (thecaptain of the archers) that Smaug has a weak spot in his breast. Bard used hisblack arrow to slay the beast. Then the towns people made him king of Lake-town. With smaug dead the men and elves go to claim his hoarded treasure. Dwarftroops under Thorins kinsman Dain also appear. There fighting is soon chan gedto alliance when the Wargs and Goblins approach and so The Battle of the FiveArmies begins. During the battle Thorin is hurt and Biblo gets knockedunconscious by falling rocks. The eagles as well as Beorn, in bear form join thefray. The Wargs and goblins are defeated. Biblo later returns to his burrowunder the hill with a chest of treasure, a ring of power, and a great story totell. I liked this book a lot because the author uses characters that appearonly in fairy tales, but gives them human traits. I especially liked the wayBiblo changed from a tea drinking *censored* to an iron-fighting adventurer. Iwould highly recommend this book for children of all ages as well as adults. Ithas something about it that wont let you put it down, it is a very goodnovel.

Women of World War II an Example of the Topic History Essays by

Women of World War II Indeed, the world wars that happened in history were two events which claimed millions of lives, stained interstate relationships, damaged billions worth of properties, and other possible injuries inflicted to humankind. Those were among the dark ages of the world. Though it happened years ago the scars left to its victims remain to be felt until this modern time. On the contrary, during the height of the entrance of the United States to the Second World War, a drastic change occurred within American society which can be considered as a phenomenon. One of the disregarded sectors of the society was given a wide variety of opportunities to participate actively which helped the American situation in times of war. Need essay sample on "Women of World War II" topic? We will write a custom essay sample specifically for you Proceed People Very Often Tell EssayLab specialists: I still don't know how I'm going to write my bullying essay EssayLab professionals advise: Entrust Your Essay Paper To Us And Get A+ Essay Writing TipsHow To Start An EssayBuy 1000 Word Essay5 Steps To An EssayPaper Writing HelpCollege PapersEssays For SaleOrder Essay Online In the city of Beaumont in Texas, the people have actively engaged themselves in the campaign to do their share for the war. This campaign was to attract women into entering war jobs to be able to fill the labor shortages caused by the Great Depression and by the budding war itself. When Pearl Harbor was bombed on December 7, 1941 Beaumont, together with the whole populace of the United States rigorously campaigned in making helping to win the war. The incident on Pearl Harbor forced the United States to participate in the Second World War which required them to have massive recruitment of soldiers. Since all members of the armed forces were males, the mass recruitment left the industries with insufficient manpower. This became the turning point to embrace the main character of the household into the business world the women. Cities like Beaumont immediately launched the campaign to fill in the essential careers which are vital for the war. Most of the jobs there were needed at that time involved wartime jobs such as in building weaponries and constructing war transportation. Most of the women were left behind at their homes by the time the males embarked on the battle zones and the American government found women as one of their hope in maintaining a breathing economy amidst the destructive and costly war which U.S. was actively participating. Two important themes were presented to be able to encourage women to partake in war jobs. The first one was the patriotic aim, in which the campaign stressed that by means of taking war jobs, it will be considered as the women's share of fighting in the war together with the soldiers risking their lives. It was followed by the aim of earning real wages which most of the women at that time could not experience since employment was either limited or they were restric ted to do household works. "Women were encouraged to step out of their traditional roles as wife, mother, and homemakers and become war workers for the duration" (Holliman, 1995, p. 52). These themes successfully brought women into the war industries and actively took training and did jobs such as welding, metal work, marine electricity, and other works that were once dominated by men. Beaumont was successful in training and employing around 17,000 women since 1941 (Holliman, p. 54) and even dominated men in some areas of these works. Women's role has been definitely changed in this period of the American society. It can be considered that the case of the Beaumont women and the rest of the American women, who took part in this campaign, prompted the start of career-oriented women that the modern time have. Though they were not completely stripped off of their traditional roles, women were given an extended duty of serving the country by means of their service in the industrial world. The government was able to see them as an essential asset that makes up a productive American labor force and will help in the continuous process for the economical growth of the United States. The irony of it all, this particular 'phenomenon' of women in the U.S. brought positive drastic changes amidst the bloodshed that the country was submerged on at that time. With the patriotic and economic motivations, women took advantage of this campaign to be able to assert their capabilities and at the same time to play a significant role in the society where there skills will be valued and their will be protected. It be came the path to the passionate American fight for women empowerment. References Holliman, C.A. (1995). Beaumont Women During World War II. Texas Gulf Historical and Biographical Record, 31, 50-65.