The Advertisement Of The Super Bowl - 1192 Words

One 30 second advertisement during the Super Bowl costs approximately 4 million dollars (Yes, A Super Bowl Ad Really Is Worth $4 Million). These commercials often feature scantily-clad women using a wide array of products. For the exorbitant amount of money that advertising companies spend on these ads, it seems that they should do something that would be more attention-grabbing. In reality, this advertising technique is one of the most effective ways for corporations to sell their products. Humans naturally notice sexual behavior, so when advertisements present a product in a sexual way on television, consumers are much more likely to remember it or buy it in the future (Reese Sorrow). Though sex in advertising has been shown to successfully sell products, and is therefore heavily utilized, it can lead to a decrease in self-confidence, a negative body image among people of all ages, and can be damaging to society’s ideals as a whole. The advertising business began in the earl y 19th century. Most early advertisements could be found in newspapers and were highly uncreative and unappealing. The industry did not become popular until the first boom occurred in the 1880’s. Wholesaling began to decrease and national marketing campaigns started to flourish. These national advertisements brought in a swarms of new clients with much higher standards than those of their predecessors. In the 1920’s, a second boom occurred with the invention of the radio. The radio was a perfect wayShow MoreRelatedAdvertisement Is The Super Bowl985 Words   |  4 PagesAn advertisement is a paid notice that tells people about a product or service(Advertisement). One of the biggest platforms on TV for an advertisement is the Super Bowl. It is by far the most watched TV event every year. A platform this big cost a lot of money. Super Bowl XLVII and Super Bowl XLVIII cost on average $4 million for only thirty seconds of airtime (Schwartz). Toyota used this platform to introduce the all new Prius 4 during Super Bowl 50 when they broadcasted their commercial, TheRead MoreThe Super Bowl Advertisement For 2015915 Words   |  4 PagesWith better than 100 million people tuning in, the Super Bowl is the prevalent sporting event in America every year. This game decides the winning NFL team of the season and dedicated sports fans treat this championship game like a holiday; however, greater amounts of people are watching the Super Bowl for the advertisements, not the actual game. The advertisements, which used to be the bathroom break time, are currently what people wait anxiously to see and these commercials have become so prominentRead MoreAdvertisement Analysis : The Super Bowl996 Words   |  4 PagesAd Analysis An advertisement is a paid notice that tells people about a product or service(Advertisement). One of the biggest platforms on TV for an advertisement is the Super Bowl. It is by far the most watched TV event every year. A platform this big cost a lot of money. Super Bowl XLVII and Super Bowl XLVIII cost on average $4 million for only thirty seconds of airtime(Schwartz). Toyota used this platform to introduce the all new Prius 4 during Super Bowl 50 when they aired their commercialRead MoreThe Increasingly Race Nature of Advertisements During the Super Bowl2282 Words   |  9 PagesGiven the popularity and the exuberant price for a 30 second Super Bowl ad is priced over $4,000,000 (Stauffer, 2013), more and more companies are using racy commercials laced with sexual innuendoes. The use of super model type females trying to sell products to the average football fan aged 18-49 (Gilmartin, 2013), using a variety of themes from Sexual assault (Covert, 2013), to the clichà © that wo men are crazy (Covert, 2013), to a sexual fantasy with a make out session with a Victoria’s secretRead MoreChallenges of Marketing the Super Bowl1691 Words   |  7 PagesThe Super Bowl: Continuing to generate buzz about Americas biggest sporting event Table of contents Executive summary....3 Problem (Issue) statement...3 Data analysis...3 Key decision criteria...5 Alternatives analysis...7 Recommendations...7 Action and implementation plan...8 Executive summary This paper is a case analysis of the business aspects of marketing the Super Bowl, Americas largest sporting event. The Super Bowl is the most popular televised sporting event and isRead MoreMountain Dew998 Words   |  4 Pagesextremely well. PepsiCo decided that in 2000 Mountain Dew would be featured during the Super Bowl rather than Pepsi. This was an enormous feat, as the Super Bowl had been an influential event for advertisers for decades. It was already October 1999 for the marketing executives and decisions had to be made to get the production started. Only three advertisements were going to be chosen, two to be played during the Super Bowl and all three throughout the year 2000. There were ten initial concepts proposedRead MoreAffluenz The All Consuming Epidemic By John De Graaf852 Words   |  4 Pagescontributor to affluenza is advertisement, a tactic that encourages over consumption by purchasing items irrationally. The sports industry has been taken over by advertiseme nt, allowing corporations to take full advantage of the satisfaction that sports entertainment brings to the fans. The Super Bowl, an annual championship game of the National Football League between the two best teams, one from the AFC and NFC division. This needs to be explained because most would see the Super Bowl as a time slot forRead MoreThis paper will delve into the changes that social media has brought upon Super Bowl ads and how1500 Words   |  6 PagesThis paper will delve into the changes that social media has brought upon Super Bowl ads and how this has translated into the present day brand awareness strategy that various companies have been utilizing. The Super Bowl is one of the most watched events in the U.S. and, as such, companies often attempt to capture the attention of the audience through a variety of entertaining and amusing commercials that are aired during the commercial breaks. It used to be the case that companies often attemptedRead MoreA Commercial Airing Then At The Super Bowl869 Words   |  4 PagesWhat better time to have a commercial airing then at the Super B owl? About 7 out of 10 households that were watching TV tuned into the Super Bowl in 2015, according to Nielsen at the television ratings service. With at least 114.4 million viewers in 2015 the Super Bowl is the most watched television broadcast in the United States. In 2015 Toyota made a very impactful and memorable commercial advertising their new Camry. Toyota uses this opportunity to not only advertise their new Camry, but to alsoRead MoreHistory of The Super Bowl Essay1591 Words   |  7 PagesThe impact of the Super bowl has been a phenomenon. In fact, since January 1967 â€Å"it has become part of the American culture, which illustrates that it has become the single-most important event in the sporting world currently† (Johnson, Savidge, pp. 83). The Super bowl had quite humble origins, which is why it is shocking to understand as to why this game became vastly popular and remains that way. In fact, one would notice that it is a county fair, a weeklong convention alo ng with an unofficial